Vevo – The New Youtube of Music Videos

Youtube and Universal Music Group combine forces to bring you Vevo, a Youtube styled website dedicated to music videos

According to News24:

” Vevo will be a premium online music video hub designed to offer higher-quality videos, as opposed to the typical grainy and often user-generated videos on YouTube. The idea is for Vevo to attract more big-name advertisers and other content owner partners.

Universal and YouTube will share advertising revenue generated by the site. Both sides will be betting that building a premium site will help increase advertising rates. Many big brand owners have avoided advertising alongside YouTube’s mix of user-generated videos. ”

Read the full article over here.

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Personally, I am not such a big fan of music videos. However, every now and then I stumble across a video which I think is brilliant, and HAVE TO SEE AGAIN! I guess this is going to be how i’m going to do it. Kudos to Youtube and Universal for arranging this.