Cell C Gives Local Bands A New Way To Reach Fans

South African music doesn’t always get the attention it deserves, despite a wealth of local talent. This will now change, thanks to Cell C’s new PhotoCode application, which will help put the spotlight on the country’s hottest bands.

PhotoCode is a unique spin on new generation barcode technology that allows select South African bands to share their latest tracks, exclusive images, wallpapers and ringtones with a wider audience than before. South Africans will be able to download this content and more using Cell C’s new PhotoCode reader powered by BeeTagg Pro.

In addition, PhotoCode enables inanimate matter to come alive, for example, a newspaper can provide access to a video clip, a shopping window can provide information about items exhibited, a t-shirt can carry an electronic business card and a billboard can provide access to a concert or a link to a website.

In conjunction with Cell C’s partners YOU, Huisgenoot, People, Sunday Times, The Times, 5FM, Multichoice and Oppikoppi, Cell C will introduce the general public to this exciting concept this week. It will be rolled out further via retailers, restaurants and bars, amongst others in future.

Cell C’s PhotoCode users can expect exclusive content from bands such as 11th Hour, Alleen na Desember, Chromium, Dance, You’re on Fire, Die Heuwels Fantasties, eF-eL, Knave, Only Forever, Rambling Bones, Taxi Violence, Thieve, Tuin Dwergies, Van Coke Kartel and Wrestlerish.

It’s a matter of see it, snap it and open up a whole new world. To unlock this world, customers can download the PhotoCode reader onto their cell phones, keep their eyes peeled for a PhotoCode in the print or broadcast media, snap a photograph of it and let Cell C do the rest.

Cell C’s CEO, Lars P Reichelt, says Cell is excited to be able to share the PhotoCode innovation with South Africa and provide another way for the country’s musicians to make themselves heard. “Photocode is commonplace in Japan and Cell C is proud to be the innovation leader in South Africa, together with the Swiss-based market leader, BeeTagg,” he says.

To get started, customers can sms their names to 32357 (open to all networks). For more information please visit Cell C’s website http://www.cellc.co.za/ or Facebook http://www.facebook.com/CellC.SouthAfrica

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Press release sent to info@musicreview.co.za

- Bret Dugmore
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