Artist: Rico Love
Album: Discrete Luxury EP
Label: Division 1 / Interscope Records
The songwriter/producer who also doubles up as the boss down at Division 1 Records is finally running a play which has him as the front man of the music. Mr “Turn The Lights On” has some really cool tracks on this EP, with his style switching between rapping and singing very well.
The EP opens with a song called “Everybody’s Girl” which opens the EP with a giant bang! Rico did a great job with the producing and singing duties on the track but the rapping could have been a little better. I’m not too sure why he opted to lace the rapping himself instead of bringing in someone who would have done a better job. Despite the average raps, the song is still a good one but it may need a rapper’s touch if he intends to put it out as a single leading up to a mixtape or an album.
An interesting talking point is the track “To My Ex” featuring Rico’s signee, Tiara Thomas, which taps into a “different” sound than what one would expect from a Rico Love and Tiara Thomas collaboration. This song might not be out of Rico’s reach but it was the last thing I expected to hear Tiara Thomas on. It would have been great to hear Tiara Thomas on “They Don’t Know” which is a little more soulful than “To My Ex”. This is not to typecast the singer but there are lanes one should stick to and respect.
Overall, the EP isn’t terrible. I imagine the EP is the equivalent of a shoot-around before a football game to warm up. In that regard, Rico Love is warming up nicely and will probably have a sound ready for a full-length album or mixtape by sometime next year. This, along with the success of Division 1, will all depend on Rico’s execution which has not been great in the past. Remember when he signed Young Chris a few years ago and nothing came out of that relationship and the same thing happened when he signed the supremely average Tierra Marie? I hope Rico does a better job at putting his and Tiara Thomas’ albums together than he has with his previous artists.